Designing for readability, not for likes

A page exists for the reader, not the designer. Every typography decision is a vote about who matters more.

Why this matters today

Generous line height, restrained line length, a single confident type pair — these are the boring choices that win in the long run.

Typography is the craft of getting out of the reader's way.

In practice

Here is the part that turns theory into a habit:

• Start small — a single file, a single page, a single test.
• Measure twice. Trust the numbers, not the vibe.
• Keep an undo path. Reversible decisions buy you courage.

A note on tooling

Every tool on this site runs in your browser unless we say otherwise. That changes the trade-offs: nothing to upload, nothing to retain, nothing to leak. The downside is a small ceiling on file size and a dependency on your device's CPU — both acceptable for most editorial workflows.

Takeaway

If your prose looks effortless, you've done the work.